Something didnt feel right. Sure, Microsoft backpeddled a little on the Start Menu between Windows 7 and 10 but I would expect it to look different then the same... Sarcasm aside, it did give me a chuckle when I saw this. Now to resolve.
So first off to smsts.log under %WINDIR%\CCM\Logs. It shows it exited cleanly. Johans post has a continue on error for the scan step I'm not a super big fan of this option but it is useful. Digging firther we find an error on the scan step.
Process completed with exit code 3247440392
Saving exit code 0xC1900208 of Windows upgrade to Task sequence environment variable '_SMSTSOSUpgradeActionReturnCode'
Decoder ring time... This has key